As a self-proclaimed bibliophile, I’m the first to say that nothing compares to getting so entranced by a book that you don’t even realize you are turning the pages. We connect with the characters in an incredible way. We feel empathy for them, we cheer for the underdog, we cry and laugh with them, and if you are anything like me, when you finish the book you actually miss them. This connection that hooks us and makes us feel so deeply is thanks to storytelling. Since the beginning, humans have used storytelling not only for entertainment, but also to express important messages and lessons. Storytelling ensures that our message is memorable and evokes emotion and action. Think about it, is it more effective to tell a child not to tell lies or by telling the story of “The Boy Who Cried Wolf”?